This is weird, I can’t remember Apple ever issuing the sort of guidance update on the first day of a quarter the way Tim Cook just did. In fact, it may have never happened before. At least not during the iPhone era.
Anyway, Cook not only put this letter out to shareholders, he also popped onto CNBC for an out-of-nowhere interview with Josh Lipton to explain the company’s expected earnings and revenue shortfall. He’s saying the trade war has massively curbed Chinese consumer demand for iPad, iPhone and MacBook.
Here it is: