The New Religion

Facebook now has 1.65 billion users spending an average of 50 minutes a day on its platforms (FB, Messenger, Instagram, Whatsapp, etc). The amount of time spent in devotion of our online selves now rivals the amount of time humanity spends in worship of the major religions. Can the Catholic Church claim a billion and a half people doing anything for almost an hour a day in service to it? Can Islam? Buddhism may come close, or Hinduism, but probably not really, should you calculate the actual minutes of the day and the actual amount of worshippers.

But we love ourselves and sharing facets of ourselves with the world. Projecting the Us that’s fit for the consumption of others. Or some better, smarter, richer, sexier version of ourselves. It’s just a snapshot or a line of text, we have all the control in the world when we reveal in small doses.

Facebook’s market cap is $330 billion as a result of its explosive open to new highs this morning. It’s trading at more than 13x sales and is now one of the most valuable companies in the history of planet earth. You can say it shouldn’t be for reasons A, B, and C – and these would be rational opinions. But has any company before ever monopolized this much of humanity’s time and attention, en masse, around the world? Will any subsequent company be able to do so any time soon?

The Super Bowl is the most widely watched event in the world, and it’s because roughly 100 million people watch it. Facebook wouldn’t get out of bed for that kind of nightly audience. And think of the dollar amounts that the Super Bowl commands for thirty-second ads. Facebook’s usage is more than 10X the Super Bowl and it’s 24 / 7 / 365.

And here’s the best part – no one expects to be paid anything to create content for the platform. We’re the football players. We’re the announcers. We’re the cheerleaders. We do it for free, out of the sheer joy we experience from the exposition of ourselves. And we never get bored of it.

Value that.


This content, which contains security-related opinions and/or information, is provided for informational purposes only and should not be relied upon in any manner as professional advice, or an endorsement of any practices, products or services. There can be no guarantees or assurances that the views expressed here will be applicable for any particular facts or circumstances, and should not be relied upon in any manner. You should consult your own advisers as to legal, business, tax, and other related matters concerning any investment.

The commentary in this “post” (including any related blog, podcasts, videos, and social media) reflects the personal opinions, viewpoints, and analyses of the Ritholtz Wealth Management employees providing such comments, and should not be regarded the views of Ritholtz Wealth Management LLC. or its respective affiliates or as a description of advisory services provided by Ritholtz Wealth Management or performance returns of any Ritholtz Wealth Management Investments client.

References to any securities or digital assets, or performance data, are for illustrative purposes only and do not constitute an investment recommendation or offer to provide investment advisory services. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others.

Wealthcast Media, an affiliate of Ritholtz Wealth Management, receives payment from various entities for advertisements in affiliated podcasts, blogs and emails. Inclusion of such advertisements does not constitute or imply endorsement, sponsorship or recommendation thereof, or any affiliation therewith, by the Content Creator or by Ritholtz Wealth Management or any of its employees. Investments in securities involve the risk of loss. For additional advertisement disclaimers see here:

Please see disclosures here.

What's been said:

Discussions found on the web
  1. bitcoin era reviews commented on Sep 23

    … [Trackback]

    […] Info on that Topic: […]

  2. daftar togel online commented on Oct 11

    … [Trackback]

    […] Information on that Topic: […]

  3. porn movie commented on Oct 18

    … [Trackback]

    […] Find More on that Topic: […]

  4. hotels near hobart indiana commented on Nov 03

    … [Trackback]

    […] Find More on on that Topic: […]

  5. Harold Jahn Utah commented on Nov 04

    … [Trackback]

    […] Read More Information here on that Topic: […]

  6. new haven bail bonds commented on Nov 22

    … [Trackback]

    […] Info on that Topic: […]

  7. PG SLOT commented on Nov 25

    … [Trackback]

    […] Here you will find 59330 more Information on that Topic: […]

  8. cvv ru commented on Nov 27

    … [Trackback]

    […] Info to that Topic: […]

  9. replica watches commented on Dec 17

    … [Trackback]

    […] Here you can find 5676 more Information to that Topic: […]

  10. rbc bank canada commented on Dec 20

    … [Trackback]

    […] Find More to that Topic: […]

  11. wigs for women commented on Jan 16

    … [Trackback]

    […] Read More here to that Topic: […]