But I wanted to point out that there are some notable omissions, and that a list of this sort of thing should probably include something in addition to web traffic to the person’s blog.
For starters, if this were being done qualitatively, Michael Kitces would be number one. I don’t know an advisor in this industry who isn’t reading his Nerd’s Eye View blog or hasn’t been influenced by him in some way. Kitces is probably the most important voice in the business. I hung with Michael at the TD national advisor conference a bit last week. He was thronged by fans everywhere he went – seeing Michael Kitces at an advisor conference is like going to Disneyland and seeing Mickey Mouse.
Also, any list of top bloggers in the financial advice game should include someone from Buckingham Asset Management (BAM). I could make the case that both Larry Swedroe and Carl Richards should be on this list and highly ranked, given their influence and readership. Tracking blog traffic misses them because Carl writes at the New York Times and Larry contributes to CBS Market Watch and ETF.com. Their blog posts are spectacular and consistently helpful.
There are a bunch of other guys and gals whose traffic may not have earned them a spot but someday they’ll probably get there. Either way, it’s an honor to be mentioned. Thanks!