In an era when everyone in financial media is spreading out their resources and chasing new verticals for pageviews on a quest to gain “traction” among this or that ancillary audience, the Wall Street Journal has just done something very smart – they went the other way.
On April 15th, the WSJ rolled out a new blog format that combined six of their best blogs (MarketBeat, The Source, Overheard and all the global Deal Journals) into one Voltron-esque sheet entitled MoneyBeat. Now you’re getting market action, M&A, trading, investing, analyst and strategist calls and more in one feed.
If you’ve been seeing a lot of MoneyBeat lately it’s probably because the content is being heavily shared and linked to from my site and many others. Consensus among the bloggers I talk to is that the WSJ has nailed it. Even Barry likes it and he usually hates anything new that disrupts his flow.
MoneyBeat is now comprehensive enough to challenge DealBook and FT Alpha but it remains focused enough on investing so as to stand apart. BTW, we’re still waiting for the Bloomberg market blog page (with View columnists I suppose?) but I fear that each post will be 48 paragraphs long, extending down to the floor.
It doesn’t hurt that there’s an all-star team of columnists and contributors on the team being overseen by Stephen Grocer. On one blog, you’re getting David Weidner, Steve Russolillo, Jason Zweig, Paul Vigna etc. Pretty formidable. And for regular folks (read: non-bloggers) who don’t have the luxury of hopscotching around from page to page, site to site, this will be a homerun.