Stop Asking “Can Apple Still Innovate”?

All kinds of human dump trucks walking around spilling their half-thoughts in the air, in the streets and in our lakes and rivers vis a vis “Can Apple still innovate?”

Maybe this bit, from the massive Tim Cook cover story in the new BusinessWeek profile, will help you with that question (emphasis daddy’s):

I mean, just take this year. You know, take the last 60 days: iPhone 5, whole new iPods, including a new iPod touch and iPod nano, a fourth-generation iPad, the new iPad mini, a to-die-for MacBook Pro that’s the best Mac we’ve ever done. And so you look at all this, and you go, “Oh my God. How could one company do all of this?” And it’s not like we have that many people. As a matter of fact, that’s a secret. You know, small teams do amazing things together.

All of the people around the table have been there for a while, and they’ve lived through different cycles. So they have a maturity, but they still have their boldness. They’re still ready to burn the bridge. And this is great. Because there is no other company like that anymore. I mean, no company would have done what we did this year. Think about it. We changed the vast majority of our iPhone in a day. We didn’t kind of—you know, change a little bit here or there. IPad, we changed the entire lineup in a day. The most successful product in consumer electronics history, and we change it all in a day and go with an iPad mini and a fourth-generation iPad. Who else is doing this? Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?

Got it?


Tim Cook’s Freshman Year (BusinessWeek)

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