Move to where your audience is

In the early 1980’s, Metallica was just another struggling band on the LA scene, playing shows on the Sunset Strip, starving and trying to break through.  Their situation was doubly worse because, unlike the dozens of hair bands, Metallica is not doing glam rock, they are pioneering a new form of music called Thrash Metal.

Unfortunately, the kids are into Poison and Van Halen and the Crue, they’re into the makeup and the stage costumes and the big hair.  They are not into thrash anything.  The other bands don’t get it either – Metallica is isolated in the LA scene and stuck on the fringes.

So they do something else.  They start playing shows in San Francisco and the Bay Area.  And in the Bay Area they get traction.  They sell out shows and build an audience and things start happening.  Their tapes start making the rounds and lines start forming.

So what does Metallica do?

They pack up and leave LA and move to where their audience is.  They move to San Francisco to where they are wanted and appreciated, to where they have support and the prospects of a career.  Then they sell a hundred million records and probably half a billion dollars worth of concert tickets and merchandise.

Seems very simple, but stop and think about how many people you know who are struggling to catch fish in the wrong pond right now.  How many people are just spinning their wheels in one place while they probably should be focused on a different place entirely?

Move to where your audience is – mentally, geographically, aesthetically.  Go where you’re wanted.



This content, which contains security-related opinions and/or information, is provided for informational purposes only and should not be relied upon in any manner as professional advice, or an endorsement of any practices, products or services. There can be no guarantees or assurances that the views expressed here will be applicable for any particular facts or circumstances, and should not be relied upon in any manner. You should consult your own advisers as to legal, business, tax, and other related matters concerning any investment.

The commentary in this “post” (including any related blog, podcasts, videos, and social media) reflects the personal opinions, viewpoints, and analyses of the Ritholtz Wealth Management employees providing such comments, and should not be regarded the views of Ritholtz Wealth Management LLC. or its respective affiliates or as a description of advisory services provided by Ritholtz Wealth Management or performance returns of any Ritholtz Wealth Management Investments client.

References to any securities or digital assets, or performance data, are for illustrative purposes only and do not constitute an investment recommendation or offer to provide investment advisory services. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others.

Wealthcast Media, an affiliate of Ritholtz Wealth Management, receives payment from various entities for advertisements in affiliated podcasts, blogs and emails. Inclusion of such advertisements does not constitute or imply endorsement, sponsorship or recommendation thereof, or any affiliation therewith, by the Content Creator or by Ritholtz Wealth Management or any of its employees. Investments in securities involve the risk of loss. For additional advertisement disclaimers see here:

Please see disclosures here.

What's been said:

Discussions found on the web
  1. flange covers commented on Sep 14

    … [Trackback]

    […] There you will find 36129 more Information on that Topic: […]

  2. heathrow to cheltenham taxi commented on Sep 17

    … [Trackback]

    […] Find More Information here on that Topic: […]

  3. Absolute Vans commented on Sep 20

    … [Trackback]

    […] Here you can find 59679 additional Info on that Topic: […]

  4. bitcoin era review commented on Sep 23

    … [Trackback]

    […] Info on that Topic: […]

  5. bitcoin revolution app commented on Sep 30

    … [Trackback]

    […] Find More on that Topic: […]

  6. bitcoin loophole commented on Sep 30

    … [Trackback]

    […] Find More here on that Topic: […]

  7. 토토사이트 commented on Oct 18

    … [Trackback]

    […] Here you will find 9069 more Information to that Topic: […]

  8. devops consulting commented on Nov 05

    … [Trackback]

    […] Read More on that Topic: […]

  9. scotiabank online personal commented on Nov 20

    … [Trackback]

    […] Information on that Topic: […]

  10. cvv fullz online shop commented on Nov 27

    … [Trackback]

    […] Here you can find 20437 additional Info to that Topic: […]

  11. fake rolex commented on Dec 15

    … [Trackback]

    […] Find More on on that Topic: […]

  12. Harold Jahn commented on Dec 19

    … [Trackback]

    […] Read More Info here to that Topic: […]

  13. wigs for women commented on Jan 19

    … [Trackback]

    […] Find More here on that Topic: […]