Power Close 2



Mr. Jones, I sense you’re being a bit more conservative right now because you don’t know me, am I correct? I’m a very conservative broker myself. I promise you, I didn’t get to this position by not taking into account my clients’ downside risk.

Hypothetically, if we picked up 1000 shares, and the stock drops 2 points, and you lose 2000 dollars, is that going to make you a poor man?

Of course not, or I wouldn’t be on the phone with you!

Now when I’m right and the stock trades to 50 like we think it does, and you make 20,000 dollars, is that going to make you a rich man? Exactly!

I’m not getting rich either! My commission, after I split it with the firm and the government—I can’t even buy myself lunch!

This is to serve as a benchmark, to show that I can guide you into the market at the right time; more importantly guide you out at the right time.

Mr. Jones, let’s do this, open the account for 1000 shares, a cash outlay of 30,000 dollars.

Give me the shot on a small trade in a great company. If you’re not completely satisfied with my level of professionalism and timing over the next 60-90 days, I urge you, call me up, fire me as you’re broker, I’ll sell the stock and send you back you’re proceeds, we’ll part as friends.

On the other hand, when I’m right, and I put a buy confirmation on your desk at 30 and a sell confirmation higher at 50, I want you to work bigger and better on my next idea.

Do just 1000 shares. If you like what I do for you on this, we’ll work bigger and better down the road, okay?


Backstage Wall Street




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