I’m still free to follow on Twitter. You’re welcome. And Twitter still allows me to tweet for free. I suppose I should thank them. But if I started popping endorsements and ads into my stream, would you still follow? What if Twitter began dropping ads into corporate streams and sharing the profits on click-throughs?
You have to imagine that things like this are coming down the road. There was free broadcast television for decades until HBO came along – now idiots like me are accustomed to a $200 cable bill each month.
I thought this breakdown of how much celebrities are earning for their own Twitter endorsement deals was kind of interesting. Also, if you follow Kim Kardashian you should maybe consider suicide. Unless you are only following her “ironically” like I probably am.
The weirdest thing about the rumor that Kim Kardashian gets paid $10,000 for a Twitter endorsement is that it’s true. (Recent plugs have been for ShoeDazzle.com and CVS.) The biggest player in the pay-to-tweet market is Ad.ly, a social-media advertorial clearinghouse pairing brands with celebs to inject highly personalized advertising into their Twitter streams.
The pay rate for endorsing companies like Old Navy, Toyota, Best Buy, and American Airlines is determined by the size of a celeb’s following and how that group responds to his tweets with shares and retweets.
On that sliding scale, Snoop Dogg (6.3 million followers) is in the top tier of payments, on the upside of $8,000 apiece, while Paula Abdul (2.2 million followers) falls somewhere in the middle, in the $5,000-each range, and Whitney Port (800,000 followers) falls in the bottom tier, making around $2,500 per tweet.
But like any free market economy these prices are not set in stone, read on for the case of Charlie Sheen’s price per tweet…