The Financial Web Gets Even Grosser

I’m not going to print the name of the site or people this came from, but I want you guys to think about where you’re getting your information from and distinguish between things written for the sake of being useful versus content for the sake of content.

This hit my email box this morning:

Dear Editor,

A few days ago I wrote to you about a partnership with (REDACTED SITE NAME).

I believe our two companies could build an excellent and mutually beneficial relationship.

(REDACTED SITE NAME) partnership will offer your website advantages that include:

  • Sharing email lists and ad space and the potential for joint ventures.
  • Raising your exposure in a mutual deal.
  • Increasing SEO placement on your website with outstanding editorial and articles. Take a look at recent pieces by Asia expert (REDACTED), on the shaky future of the Japanese yen, and energy industry veteran (REDACTED), on the mythical Saudi oil surplus.

After exploring your website, I think we could provide each other with advertising, exposure and content sharing opportunities that would build both our websites and businesses.

Take a few minutes to check out our site, and let me know what you think.

All you have to do is hit Reply and tell me you’re interested in working with us. I’ll do the rest.

Best regards,



Josh here.  Look, everybody’s gotta make money and running a website isn’t free.  Fine.

But with the explosion of content across the financial web there is now increased competition for your eyeballs.  And with that increased competition comes a whole ‘nother level of cheesiness.  It’s getting worse, apparently, as the email above comes from a blog network I had previously respected very much.

The lesson here is to be mindful of what you’re reading and what the motivation is behind it, kids.

And don’t do drugs.

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