It’s been too long since we’ve had a good knockdown, drag-out brawl in the tech sector.
$RIMM has had success with the non-enterprise market for years, but their advertising efforts into that space seem to be picking up.
Have you seen the recent BlackBerry commercials? Seriously….beatboxing and breakdancing? How about the new pricing of their “consumer-oriented” models? This is the biggest push of a corporate product into the youth mainstream since Molly Ringwald wore a men’s overcoat in The Breakfast Club.
Now that they’re practically giving away BlackBerries for free with the purchase of skinny jeans and purple hightops, what will all my d-bag friends do to show girls how business-y they are? The Scrolling Thumb Move was the ultimate affectation – a Manhattan mating ritual that demonstrated just how in-demand you were as you pretended to be emailing with your client/boss at 11:45 pm on a Saturday night (‘OMG he must sooo important, I wonder what our kids will look like’).
And in case you thought that $AAPL would just allow Research In Motion to penetrate its turf, Om Malik picked this up from the latest conference call:
Apple COO Tim Cook said corporate usage of the iPhone has doubled since this summer’s 3GS release, noting “This is a key focus of ours.” Some 70 percent of Fortune 100 companies are actively piloting or deploying iPhones, and 50 percent of the FTSE 100.
iPhones in the corporate boardroom, BlackBerries at the Ashley Tisdale concert…this one is getting interesting. I would be betting on Apple to be the share-taker, but not until the other carriers get the iPhone.
Then it’s a ballgame.