Return of the Flannel Shirt: Recession Kids Get Their Grunge On

The year was 1991…Nirvana and Pearl Jam owned the airwaves, stocks and the economy were shaken by the Savings and Loan Crisis, and a young Chris Farley taught us how to laugh every Saturday Night.

And oh yeah, we were all wearing flannel shirts.

The flannel shirt trend came out of the Seattle thrift store culture and it accompanied the Grunge music wave that swept the nation.  It seems that pre-Starbucks, Seattle only had one other employer of note, Boeing, which was having a tough time of it’s own back then.  When the dismal state of Seattle’s employment picture combined itself with our national hangover from eighties excess, the stage was set for the emergence of Grunge as nineties teens sought to own their moment, recession and all.

Two recessions later, it appears that the flannel shirt is coming back (see below):

Today's Grunge Comeback

The children of the the eighties and early nineties are now grown up homeowners and they’re cutting back on the allowances they give their now-teenage children.  With teenage unemployment in the 20 percent range, what once was old is new again as that grungie feeling is coming back.

The kids of this generation are being offered the flannel shirt look from just about every teen-focused retailer in their rapidly-deteriorating local shopping mall.

Below are some examples from Gap, Aeropostale, Abercrombie & Fitch, American Eagle Outfitters and Hollister…I probably could’ve found many more but then my eyes and ears started bleeding from prolonged exposure to these websites.

Take what you’re being given while I call a few hospitals:

Aeropostale

Aeropostale

American Eagle Outfitters

American Eagle Outfitters

Abercrombie & Fitch

Abercrombie & Fitch

Hollister

Hollister

The Gap

Gap

The cool kids will hit the vintage and thrift stores like mommy and daddy did back in ’91.  The rest will take mommy and daddy’s maxed-out credit cards to the mall and miss the point of grunge fashion entirely.

Oh well, I have other things to worry about.


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What's been said:

Discussions found on the web
  1. Jack Pitt commented on Aug 24

    The idea of kids, or adults paying $40 or whatever for a shirt designed to look like something people get out of thrift shops makes me angry.

  2. Jack Pitt commented on Aug 24

    The idea of kids, or adults paying $40 or whatever for a shirt designed to look like something people get out of thrift shops makes me angry.

  3. Jack Pitt commented on Aug 24

    The idea of kids, or adults paying $40 or whatever for a shirt designed to look like something people get out of thrift shops makes me angry.

  4. Shannon commented on Aug 24

    Love your take on grunge fashion. It’s so true that kids nowadays just think that this fashion is something that can be bought at overpriced malls.

  5. Shannon commented on Aug 24

    Love your take on grunge fashion. It’s so true that kids nowadays just think that this fashion is something that can be bought at overpriced malls.

  6. Shannon commented on Aug 24

    Love your take on grunge fashion. It’s so true that kids nowadays just think that this fashion is something that can be bought at overpriced malls.

  7. Kevin commented on Aug 24

    I always liked flannel. It gave off that “I am a manly lumberjack from Michigan’s Upper Peninsula, and I am only here for jury duty because I am as responsible as I am manly and attractive” vibe. (This vibe only worked during jury duty.)

    I could never pull it off, however, because my body generates enough heat to iron clothing while I’m still wearing it. Flannel is just too hot.

  8. Kevin commented on Aug 24

    I always liked flannel. It gave off that “I am a manly lumberjack from Michigan’s Upper Peninsula, and I am only here for jury duty because I am as responsible as I am manly and attractive” vibe. (This vibe only worked during jury duty.)

    I could never pull it off, however, because my body generates enough heat to iron clothing while I’m still wearing it. Flannel is just too hot.

  9. Kevin commented on Aug 24

    I always liked flannel. It gave off that “I am a manly lumberjack from Michigan’s Upper Peninsula, and I am only here for jury duty because I am as responsible as I am manly and attractive” vibe. (This vibe only worked during jury duty.)

    I could never pull it off, however, because my body generates enough heat to iron clothing while I’m still wearing it. Flannel is just too hot.

  10. Shigure Sohma commented on Aug 24

    In England, in the town where I live, shirts like this are popular with male teenagers and young adults, and even females, which is hardly surprising as the “indie” style is almost as popular as “chav” and “goth” now.
    Not surprisingly these shirts have been designed so that both men and women can wear them, and I think it’s brilliant.
    It’s something different than the Nike Tracksuit, and I think it adds style to the streets.
    A good comeback in my books! 🙂

  11. Shigure Sohma commented on Aug 24

    In England, in the town where I live, shirts like this are popular with male teenagers and young adults, and even females, which is hardly surprising as the “indie” style is almost as popular as “chav” and “goth” now.
    Not surprisingly these shirts have been designed so that both men and women can wear them, and I think it’s brilliant.
    It’s something different than the Nike Tracksuit, and I think it adds style to the streets.
    A good comeback in my books! 🙂

  12. Shigure Sohma commented on Aug 24

    In England, in the town where I live, shirts like this are popular with male teenagers and young adults, and even females, which is hardly surprising as the “indie” style is almost as popular as “chav” and “goth” now.
    Not surprisingly these shirts have been designed so that both men and women can wear them, and I think it’s brilliant.
    It’s something different than the Nike Tracksuit, and I think it adds style to the streets.
    A good comeback in my books! 🙂

  13. Chris commented on Aug 24

    Flannel never really went away. And it wasn’t just the teens. I was 11 the first time I remember seeing Nirvana on SNL.

  14. Chris commented on Aug 24

    Flannel never really went away. And it wasn’t just the teens. I was 11 the first time I remember seeing Nirvana on SNL.

  15. Chris commented on Aug 24

    Flannel never really went away. And it wasn’t just the teens. I was 11 the first time I remember seeing Nirvana on SNL.