From the New York Times:
(Advertising firms) are bringing some Wall Street-like analysis to Madison Avenue, exploiting the huge amounts of data produced by the Internet to adjust strategy almost instantly.
So now instead of someone coming up with the next great tagline or catchy ad slogan, the ad biz will be more and more concerned with statistics.
The search for the next “Where’s the Beef” will be replaced with a quest to discover how many brown-haired people between the ages of 18 to 34 in the southern quadrant of North Dakota click banner ads that have blue borders vs. green borders. I know, exciting!
“It’s putting numbers to an industry that never had numbers before…It’s nice to be able to tell your brand manager or the chief marketing officer which audience is interacting with the unit, what time of day, what day of the week, and what the response is on certain types of offers. Before, nobody could really tell you that.”
Look, I get it, there are tons of out-of-work mathletes coming from the big Wall Street investment banks, and if someone doesn’t put a spreadsheet in front of them soon, they’re going to storm the Bastille. And certainly, there is real value to being able to test a campaign in an inexpensive way online before buying tv time or print ads. As someone who runs a few web businesses on the side, I get this…but still.
I wonder how the “traditional” ad guys are going to react when their every creative decision is tweaked, criticized, and second-guessed by the analysts and data geeks.
As data executives continue to build on their research, this arena could resemble Wall Street even more: yield managers could hedge their purchases, buy futures to lock in prices and use other trading strategies. And this type of sophisticated testing and trading will require changes in clients’ attitudes.
So, from the very folks who brought you the quantitative black box models that couldn’t fail, the hedge fund meltdown, the Long Term Capital blowup, and many other “the data can’t be wrong” aspects of our tattered capital markets over the last decade, you are about to be treated to the hedging and trading of ad space, Wall Street-style. Good luck, Mad Men.
With a few exceptions, most of the people i know that are in “Advertising,” “marketing,” etc are pretty retarded, and to hear them talk about work is to think you’re being punked.
With a few exceptions, most of the people i know that are in “Advertising,” “marketing,” etc are pretty retarded, and to hear them talk about work is to think you’re being punked.
With a few exceptions, most of the people i know that are in “Advertising,” “marketing,” etc are pretty retarded, and to hear them talk about work is to think you’re being punked.
LOL! Ah, business. Actually, they did have statistical analysis before. They hooked people up to gizmos in those auditoriums and tested their reactions to TV ads. Problem is, the TV audience is shrinking. Magazines are shrinking (literally), billboards are banned, so they’ve started to put ads on everything that moves. Question is, have they reached a point of diminishing returns.
LOL! Ah, business. Actually, they did have statistical analysis before. They hooked people up to gizmos in those auditoriums and tested their reactions to TV ads. Problem is, the TV audience is shrinking. Magazines are shrinking (literally), billboards are banned, so they’ve started to put ads on everything that moves. Question is, have they reached a point of diminishing returns.
LOL! Ah, business. Actually, they did have statistical analysis before. They hooked people up to gizmos in those auditoriums and tested their reactions to TV ads. Problem is, the TV audience is shrinking. Magazines are shrinking (literally), billboards are banned, so they’ve started to put ads on everything that moves. Question is, have they reached a point of diminishing returns.
I’m a New York City-based financial advisor at Ritholtz Wealth Management LLC. I help people invest and manage portfolios for them. For disclosure information please see here.
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Josh how can short these ad agencies 😉 ?
Josh how can short these ad agencies 😉 ?
Josh how can short these ad agencies 😉 ?
lol
i only know of omnicom and interpublic, both stocks suck but i dont follow them closely enough to determine whether they are longs, shorts or holds….
the web advertising stocks are probably uninvestable as well if mainstream ad companies are going to ape their strategies.
thx for reading
lol
i only know of omnicom and interpublic, both stocks suck but i dont follow them closely enough to determine whether they are longs, shorts or holds….
the web advertising stocks are probably uninvestable as well if mainstream ad companies are going to ape their strategies.
thx for reading
lol
i only know of omnicom and interpublic, both stocks suck but i dont follow them closely enough to determine whether they are longs, shorts or holds….
the web advertising stocks are probably uninvestable as well if mainstream ad companies are going to ape their strategies.
thx for reading
Also WPP, don’t forget them!
With a few exceptions, most of the people i know that are in “Advertising,” “marketing,” etc are pretty retarded, and to hear them talk about work is to think you’re being punked.
Also WPP, don’t forget them!
With a few exceptions, most of the people i know that are in “Advertising,” “marketing,” etc are pretty retarded, and to hear them talk about work is to think you’re being punked.
Also WPP, don’t forget them!
With a few exceptions, most of the people i know that are in “Advertising,” “marketing,” etc are pretty retarded, and to hear them talk about work is to think you’re being punked.
lolololol
my faves are the Murray Hill chicks, 15 minutes out of school who say “I’m, like, in marketiiiiiiiing”
with the influx of Wall Street analysts into the ad/marketing world, they’ll have plenty of prey for husband-hunting
lolololol
my faves are the Murray Hill chicks, 15 minutes out of school who say “I’m, like, in marketiiiiiiiing”
with the influx of Wall Street analysts into the ad/marketing world, they’ll have plenty of prey for husband-hunting
lolololol
my faves are the Murray Hill chicks, 15 minutes out of school who say “I’m, like, in marketiiiiiiiing”
with the influx of Wall Street analysts into the ad/marketing world, they’ll have plenty of prey for husband-hunting
LOL! Ah, business. Actually, they did have statistical analysis before. They hooked people up to gizmos in those auditoriums and tested their reactions to TV ads. Problem is, the TV audience is shrinking. Magazines are shrinking (literally), billboards are banned, so they’ve started to put ads on everything that moves. Question is, have they reached a point of diminishing returns.
LOL! Ah, business. Actually, they did have statistical analysis before. They hooked people up to gizmos in those auditoriums and tested their reactions to TV ads. Problem is, the TV audience is shrinking. Magazines are shrinking (literally), billboards are banned, so they’ve started to put ads on everything that moves. Question is, have they reached a point of diminishing returns.
LOL! Ah, business. Actually, they did have statistical analysis before. They hooked people up to gizmos in those auditoriums and tested their reactions to TV ads. Problem is, the TV audience is shrinking. Magazines are shrinking (literally), billboards are banned, so they’ve started to put ads on everything that moves. Question is, have they reached a point of diminishing returns.