This is an interesting detail about Apple’s iOS – what it lacks in market share it more than compensates for in mobile usage percentage. Tim Cook makes this point frequently, and it’s an important one.
From the recent BusinessWeek profile of Apple execs:
People may buy Android devices, but the ones they actually use have an Apple logo on the back. According to Web analytics company NetMarketShare, nearly 55 percent of all mobile Web activity comes from devices running iOS. Android devices made up only 28 percent. Last Black Friday, the iPad accounted for more than 88 percent of online shopping traffic from tablets, according to an IBM survey. “Does a unit of market share matter if it’s not being used?” Cook asks. “For us, it matters that people use our products. We really want to enrich people’s lives, and you can’t enrich somebody’s life if the product is in the drawer.”