CEO Richard Robinson, sold over $12 million worth of Scholastic stock last October alone (ya know, for estate planning purposes). The stock is down roughly 80% from where he liquidated just 3 months ago and surprisingly, he hasn’t bought back a single share. The name of the game seems to be award yourself stock options, exercise them and then dump your discounted shares at an instant profit, either through non-open market dispositions, automatic sale plans or outright market sell orders. Don’t worry shareholders, unless he is awarded more stock, he only has 4.7 million shares left to sell.