Look at the core technologies that make up the smartphone today and look at the ones that will be dominant in smartphones of the future — like AI. AI will make this product even more essential to you. It will become even a better assistant than it is today. So where you probably aren’t leaving home without it today — you’re really going to be connected to it in the future.
That level of performance is going to skyrocket. And there is nothing that’s going to replace it in the short term or in the intermediate term either.
I realize that the people who are focused on this 90-day clock say, “Oh, my God, the smartphone industry only grew by 1 percent or decreased by 6 percent.” You know, the global economy’s not that great right now. But if you’re in it for the long haul, this is the best market on earth.
It’s the fifth anniversary of Tim Cook’s reign at Apple. Lost on some short-sighted observers is the fact that Apple shares have appreciated by 120% since Cook took over from an ailing Steve Jobs. Further, despite there being some ups and downs for overall revenue growth, Apple is still a great business with incredible economics and potential. For those who dismiss it as “just an iPhone company,” Cook’s reply is that the best is yet to come – for both the phone business and everything else they’re working on.