QOTD: Lefsetz on the Apple Watch

The Apple Watch will be a success. First, because it's Apple. Second, because wearables will become important, they're already here with fitness trackers. You don't wan to pull your phone out of your pocket a hundred plus times a day, that's inefficient. Will the expensive Apple Watch or cheap one sell? It's too soon to know, but once again, a company with an integrated approach triumphs. Apple was not the first in MP3 players or smartphones, but it was the one that blew up the market. People love to hate on Apple, especially those not addicted to the brand. The noise level creates dissonance in the marketplace. But the truth is the press gave a pass to Google Glass and it failed, it's skeptical of the Apple Watch, but it will win. Once again we're moving towards utility as opposed to show-off status. If it doesn't do much, if it doesn't work right, we don't want it.