Cutting the Millennials Some Slack

On the surface, this looks and sounds like some incredibly stupid investor behavior…

via Business Insider:

According to a new survey by, millennials are uncomfortable with choosing the stock market as their preferred method of investing “money they don’t need for at least 10 years.”

The survey reveals that today’s young Americans have a rather conservative investment style. “Thirty-nine (39%) percent say cash is their preferred way to invest” money. Only one-third (or 13%) of those picked the stock market.

Overall, 25% of Americans prefer cash, followed closely by real estate with 23% and stocks with 19%.

Why the f*** would anyone with four decades of ahead of them before retirement think that cash, which loses a bit of value every year, is the best way to invest? How innumerate do you have to be to consider cash, with an annual yield of zero and a negative inflation-adjusted return, as a suitable retirement investment?

But like I said, that’s just on the surface.

In reality, the Millennials surveyed deserve a little slack. Here’s why:

For starters, their formative years involved watching their parents’ retirement accounts get cut in half twice within the same decade.

Second, let’s keep in mind that Millennials are largely either unmarried or are just beginning to form families. They absolutely should be saving up cash if they’re planning to buy a home or apartment for themselves in the next few years. There’s no need to have that cash at risk if they’re hoping to use it shortly.

Third, and this is a big opportunity, almost no one knows how to talk this generation. All of the studies say they see through manipulative bullshit from traditional Wall Street firms and that they’re uninterested in being sold to via seminars, cold calls, webinars or conference room meetings. They don’t want to be cajoled into a felt cubicle at the local bank branch and they’e not seeing financial commercials (or any commercials for that matter) on TV. Unfortunately, those are the primary methods by which brokers and advisors have learned to reel in assets.

Part of the blame for this generation’s lack of investment interest can surely be placed on the investment industry itself.


How Millennials Missed Out On A Gigantic Fortune In The Stock Market (Business Insider)

This content, which contains security-related opinions and/or information, is provided for informational purposes only and should not be relied upon in any manner as professional advice, or an endorsement of any practices, products or services. There can be no guarantees or assurances that the views expressed here will be applicable for any particular facts or circumstances, and should not be relied upon in any manner. You should consult your own advisers as to legal, business, tax, and other related matters concerning any investment.

The commentary in this “post” (including any related blog, podcasts, videos, and social media) reflects the personal opinions, viewpoints, and analyses of the Ritholtz Wealth Management employees providing such comments, and should not be regarded the views of Ritholtz Wealth Management LLC. or its respective affiliates or as a description of advisory services provided by Ritholtz Wealth Management or performance returns of any Ritholtz Wealth Management Investments client.

References to any securities or digital assets, or performance data, are for illustrative purposes only and do not constitute an investment recommendation or offer to provide investment advisory services. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others.

Wealthcast Media, an affiliate of Ritholtz Wealth Management, receives payment from various entities for advertisements in affiliated podcasts, blogs and emails. Inclusion of such advertisements does not constitute or imply endorsement, sponsorship or recommendation thereof, or any affiliation therewith, by the Content Creator or by Ritholtz Wealth Management or any of its employees. Investments in securities involve the risk of loss. For additional advertisement disclaimers see here:

Please see disclosures here.

What's been said:

Discussions found on the web
  1. Immediate Edge Review commented on Sep 22

    … [Trackback]

    […] Read More here to that Topic: […]

  2. immediate edge review 2020 commented on Sep 23

    … [Trackback]

    […] Read More to that Topic: […]

  3. Bitcoin Era Review commented on Sep 28

    … [Trackback]

    […] Find More Information here to that Topic: […]

  4. immediate edge fake commented on Sep 28

    … [Trackback]

    […] Read More on that Topic: […]

  5. commented on Oct 04

    … [Trackback]

    […] Information to that Topic: […]

  6. 안전놀이터 commented on Oct 16

    … [Trackback]

    […] Read More Info here on that Topic: […]

  7. DevOps commented on Nov 19

    … [Trackback]

    […] Find More Information here on that Topic: […]

  8. PG SLOT commented on Nov 25

    … [Trackback]

    […] Read More Information here to that Topic: […]

  9. Harold Jahn Alberta commented on Nov 27

    … [Trackback]

    […] Find More on that Topic: […]

  10. 마나토끼 commented on Dec 09

    … [Trackback]

    […] Find More here on that Topic: […]

  11. valid cvv2 commented on Dec 23

    … [Trackback]

    […] Find More on that Topic: […]

  12. rolex podróbka commented on Jan 14

    … [Trackback]

    […] Info to that Topic: […]

  13. replica breitling commented on Jan 22

    … [Trackback]

    […] Here you will find 13107 additional Information to that Topic: […]