James O’Shaughnessy: Why Investors Should Avoid Glamor Stocks

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My friend James O’Shaughnessy was on CNBC’s Squawk Box this morning to explain why investors who focus on value rather than momentum will do better over the long run (even if they don’t have as much fun in the short run). Jim is one of the original quants and factor investors, his book What Works On Wall Street is now in its nth edition and is considered a classic.

I think he makes a really important point here from a behavioral standpoint – pressing the buy button on a sexy, popular stock feels way better than pressing buy for something that’s out of favor – which is precisely why so many people do it, and ultimately underperform.

Full disclosure: Jim’s shop, O’Shaughnessy Asset Management, runs some money for clients of our firm.

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