5 Bold Predictions for Online Holiday Shopping

Here’s Bob Peck of SunTrust Robinson Humphrey relaying an interesting comScore preview of this year’s online holiday shopping season…

Big picture, eCommerce is set for its first $300b+ U.S. year, growing north of 12%. Mobile commerce growth accelerated in 3Q to 26% from 24% and should be a major driver in 4Q, growing >35% according to comScore. Desktop eCommerce has been growing in the low to mid double digits, accounting for 9.4% of Commerce from 8.7% last year. Consumers continue to worry about unemployment and rising prices.

comScore has 5 bold predictions for the Holiday season:

1) Total US eCommerce is set to grow 15-17%

2) Mobile commerce will reach 12-13% of eCommerce and break $10b

3) Cyber Monday will break online spending records at $1.8b

4) Late shopping will be big, at 25% of the season’s shopping

5) Cyber week will have 5 consecutive $1b+ days

Follow Bob Peck on Twitter @bpeck

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