Facebook Strikes Back

The narrative since the Facebook IPO has been that the company had done the bulk of its growth prior to coming public and the valuation had already reflected it.

Advertisers were not “getting” the platform or particularly excited by the prospect of branding as opposed to the more performance-driven click-and-buy-something they get from Google.

In addition, mobile was going to be a headache for the company because even if they “figured it out”, a mobile click was not worth as much as a desktop one.

This morning the stock opened higher by 30% because they have largely been able to do the most important thing – demonstrate profit growth despite these “headwinds.”

In my mind, the most important stats are these two (via CNET):

More than 1 million active advertisers. Facebook’s bread and butter. The company said there’s a lot of growth here, with local businesses leading the charge.

$1.81 billion in revenue. As expected, the biggest chunk of the revenue, $1.6 billion in fact, came from advertising. Advertising dollars increased by 61 percent from last year. About 41 percent of that $1.6 billion came from mobile advertising. The rest of the revenue, $214 million, came from payments and other fees. This figure mostly reflects money from game payments, which Facebook said are up by 7 percent.

That’s a business, guys.

Facebook is making a lot of money now and starting to deliver on the promise.

The long-term negative is that I still think the company becomes AOL as new generations skip it and go right into buidling gtheir own networks and sites outside of the walled garden. But that’s a ways off and in the meantime, a billion users is a billion users.

Source:

Facebook earnings by the numbers: 819M mobile users (CNET)

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