In which Barry teaches the (print) media about Black Friday hype

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They’re finally catching on, thanks to a few years of venting by the boss…

Over the years, I have been rather annoyed (perhaps too much) at the annual foolishness over Black Friday forecasts. Each year, we hear breathless predictions of ridiculous increases in consumer spending — holiday shopping rises 16% this season! — which turn out to be wildly over-optimistic, and are never confirmed by the actual data.

Keep reading:

Black Friday Skepticism (Finally!) Goes Mainstream (TBP)

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