Introducing Side Street at TheStreet.com!

I’ve been working on this project for a couple of months now and I’m thrilled to see it finally go live. Side Street is a blog at TheStreet where I’ll be showcasing a different blog post each weekday from my favorite investment and trading writers on the financial web.

My introduction was published there this morning…

I’m going to tell you a couple of things and I want you pay very close attention…

First, James Cramer and TheStreet.com invented the financial web. Invented, as in It wasn’t there before they put it there. My first job on Wall Street was an internship in the late 1990’s. Barry and Freddy who ran the brokerage firm had me xerox copies of the Wall Street Journal’s C Section and hand them out to all the brokers in the bullpen. He’d also have me print a copy of Cramer’s brand new column at TheStreet and make photocopies of that as well. A curious thing began to happen — when I handed the brokers their daily Wall Street Journal digest printout, they started asking “Where’s the Cramer stuff?”

They were addicted.

They read the Journal but they absorbed Jimmy’s stuff. For the first time ever they felt like one of them was doing the talking, and the degree to which it resonated cannot be overemphasized. And then Gary B. Smith and Dougie and Aaron and Herb and Lashinsky came along and TheStreet quickly became what I have called the Motown of the Financial Web. It all started with TheStreet and almost every great writer who’s ever covered the market has been through there.

TheStreet was the very first outlet to give experienced market participants an equal footing with the journalists, a spotlight in which to make their points and share their hard-earned wisdom.

Keep Reading:

Welcome to Side Street (TheStreet.com)

And here’s the press release:

Joshua Brown, the Reformed Broker, Named Curator-in-Chief of TheStreet’s New Financial Blog Review, SideStreet (Nasdaq)