The SXSW thing (I’m not sure what it is anymore, it used to be about discovering new bands and filmmakers) has officially jumped the shark this year and then it killed the shark and ate its corpse.
Something that was once hip has now become an orgy of web marketers marketing toward each other while corporate sponsors and mainstream media dance in a ring around the bonfire that is devouring the last shred of the event’s cool factor within.
Everyone who sucks is there, waiting on lines and tweeting about waiting on lines. Meanwhile, the rest of us wish Austin, Texas would simply lift from the earth’s crust and float up into outer space this week, shake everyone who’s there off into the blackness of space and then descend, cleansed of the people and the demi-people and the whole branding gangbang.
In the meantime, here’s a sample of what you’ve missed: