Introducing Generation C (yeah, they're just making sh*t up at this point)

I kid, I kid…

Nielsen has invented a new term for the 18-34 demo in light of our incredibly high usage rates of social media content, iPads and smartphones and all that stuff…

“Born sometime between the launch of the VCR and the commercialization of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital.”

Does the “C” in Generation C stand for “Cool”?  Or “Cookie Crisp Cereal”?  I don’t know.

Some interesting stats on the below related infograph, click to embiggen:


Nielsen Wire via Philip Elmer-DeWitt




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