Crappy Content is a Crappy Business
Chris Selland is a Boston-based technology industry analyst & startup executive. Currently, he is an Expert Advisor for Focus Research and blogs at terametric.com.
Came across this Tweet a few moments ago from my friend Leigh.
content is a crappy business $AOL “@
hblodget: There Is Something Fundamentally Wrong With AOL’s Media Business read.bi/vPzhT4”
— Leigh Drogen (@LDrogen)
December 17, 2011
I was about to RT or write a snarky reply, but then I got thinking about Christopher Hitchens, especially after reading
Christopher Buckley’s brilliant earlier today. PostScipt piece
I also thought back to
Michael Arrington’s post from yesterday, and about how the site he founded has devolved from Why Heather Matters posts like these to posts like this.
And I wonder – is content
really such a crappy business? Or is crappy content a crappy business? And is being an intermediary for crappy content even worse?
Certainly the content business is a very, very competitive and difficult one, with essentially zero barriers to entry. But yet I know there there are a set of writers and bloggers who I will seek out and read – which has absolutely nothing to do with
where they write but because of what they write.
Firms like Huffington Post, Demand Media & Seeking Alpha built businesses based on the idea that the channel mattered more than the content, which seemed to work for a while until
the consumers & producers recognized that the model is unsustainable – and that quality isn’t free. And AOL stupidly bought in at the absolute peak.
So Leigh, I believe you overgeneralize (and you also do yourself a disservice because
your content is pretty damn good and you’re most definitely on ‘my list’).
The content business continues to shift dramatically, but I personally believe there always is – and always will be – a market for
quality content, and ways to monetize it.
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