Seth Godin: Run From the Middle, Change Everything

Blogger Seth Godin has a really special set of posts up this weekend.  He first talked about how The Realization is Here, meaning that the nation is starting to realize that the old way of doing things cannot be put back together again.  He promised that there would be a more optimistic follow-up post on The Opportunity.

That follow-up post is here and it talks about something that I try to live and breathe every single day with this blog: The importance of standing out, making one’s mark and breaking away with the new tools at our disposal…

Most of all is this: every individual, self-employed or with a boss, is now more in charge of her destiny than ever before. The notion of a company town or a stagnant industry with little choice is fading fast.

Right before your eyes, a fundamentally different economy, with different players and different ways to add value is being built. What used to be an essential asset (for a person or for a company) is worth far less, while new attributes are both scarce and valuable.

Are there dislocations? There’s no doubt about it. Pain and uncertainty and risk, for sure.

The opportunity, though, is the biggest of our generation (or the last one, for that matter). The opportunity is there for anyone (with or without a job) smart enough to take it–to develop a best in class skill, to tell a story, to spread the word, to be in demand, to satisfy real needs, to run from the mediocre middle and to change everything.

I have links to both of Godin’s posts below, read them and think about what you can do about this stuff now, this week, this month.


The Realization is Here (Seth’s Blog)

The Opportunity (Seth’s Blog)


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