Sailing the Seas of Cheese

Me: OK, I guess maybe we should do an e-book, but I don’t know…I hate the way I see those marketed

Phil: I hear ya, it’s a Sea of Cheese out there, my friend

Me: Right.  Look at this guy redacted, he writes an article for redacted mainstream media company, then you click on the headline and it’s not an article at all – it’s just a frickin’ advertisement for his stupid stupid e-book…I don’t think I can do that

Phil: Yup

Me: I mean, I’m not sure that’s us

Phil: You just have to get used to that, it’s a Sea of Cheese and everyone has to navigate it

Me: Right, you have to learn to swim in that Sea of Cheese or else drown in it

Phil: Unfortunately, but there’s a right way and a wrong way to do it

Me: Yeah, I guess