Most Endorsement-Friendly Quarterbacks

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Nielsen has developed a mathematical ranking system to give us an idea of how endorsement-friendly a professional athlete is.  Since we’ve all got playoff fever, let’s look at how some of the NFL’s best rank based on their N-Score methodology…

N-Score, a new measurement tool from Nielsen developed in collaboration with E-Poll Market Research, an innovative consumer research firm specializing in the evaluation and measurement of celebrities, brands and media properties. The N-Score rates the brand impact of professional athletes and sports personalities to enable advertisers to make strong marketing decisions on commercial endorsements.

Looks like Peyton’s still got it!  Meanwhile, who could possibly hire Michael Vick right now?  Too soon.  Unless Petsmart wants to get seriously edgy…

Source:

Peyton Manning Leads NFL for Potential Endorsement Impact (Nielsen Wire)

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