I Call Shenanigans On This ETF "Investor" Survey

This couldn’t possibly be true…

According to new research from Mintel Comperemedia, about 64% of investors claimed ignorance about ETFs — that is, they either lack any knowlege of the investments or they don’t understand how ETFs work.

Another 15% of investors said they don’t own ETFs because they are “too complicated,” the online survey of 2,000 adult investors found.

Nope, sorry.  Blame either a flawed survey methodology, poorly-worded questions or a subject group of “investors” culled from people who don’t actually have any investments at all.  Either way, this is an absurd conclusion.

The trillion-plus dollars in assets held in exchange traded funds and ubiquity of them across virtually all portfolios large and small makes this statistic complete nonsense.  Sorry, Mintel Comprendi-o-rama, whoever you are.

Source:

Investors Clueless About ETFs: Survey (Investment News)