NYT: CNBC is on a War Footing

Is This CNBC's Big Moment?

Fairly objective article in the New York Times describing how CNBC can actually make hay while the sun is not shining:

“this is CNBC’s equivalent of a war. Just as the first cable news channel, CNN, rose to prominence during the gulf war in 1991, and another one, the Fox News Channel, became a ratings leader in the period before the Iraq war in 2002 and 2003, CNBC is on a war footing. Last Monday, when the Dow Jones industrial average and the Standard & Poor’s 500-stock index reached 12-year lows, the network produced a special report from 8 to 11 p.m.”

All the recent stuff is covered in the article, from the fact that the reporters have all become pundits to the Santelli/ John Stewart episode to the Cramer vs. Obama skirmish:

“CNBC came up at Mr. Gibbs’s briefing again last week after Mr. Cramer accused Mr. Obama of causing ‘the greatest wealth destruction I have seen by a president.’ Mr. Gibbs said that ‘if you turn on a certain program, it’s geared to a very small audience, no offense to my good friends or friend at CNBC.'”

Worth a read, check it out here:  CNBC Thrives (NYT)