Whole Foods Markets

Smart Balance: It's Like Buttah…Maybe

I’ll start by saying that this is not a post that contains any investment advice.  I do not make specific recommendations or market calls to anyone through The Reformed Broker. In this piece, I’ll be discussing the merits of one small cap company that I consider to have a very interesting story.  It could double…

Whole Foods to Shorts: "Drop Dead"

I was in a Whole Foods store on Super Bowl Sunday earlier this month stocking up on microbrews (Dogfish Head Ale) and gourmet potato chips (North Fork).  The place was packed, which was weird because half the other stores in the shopping center had “going out of business signs” in the windows. I didn’t think…