Consumer Staples

The Yuppie Bounce

Go try to find an interview with virtually any sell-side analyst or money manager either in print or on financial television from this past February. Most told you to be completely out of stocks, understandably. The ones who did have the courage lack of choice and had to be recommending stocks in the media were…

Defensive Stocks Go Down Less, But They Still Go Down

As surely as day follows night, in a bear market environment, you will repeatedly hear the clarion call to “get defensive,” or to buy “consumer staples”. Ignore this call, individual investor, as it is merely a b-school trope that all the talking heads like to trot out in tough times to justify what they’re doing…