Facebook is out trying to convince Corporate America to go back to the kind of old school, metric-free “brand engagement” advertising that Don Draper executed so well 50 years ago. In the meantime, Google is going full speed ahead in the other direction – quantifying the value of everything, from views to clicks to filled-out fields.
The market has been voting on what they think of Facebook’s throwback approach, so far they’re not impressed.
Alan Robinson points my attention to the fact that a host of old economy advertising and print names are beating the pants off of the ostensibly sexier Facebook year-to-date.
Check out VCI, HHS, DLX, QUAD and RRD versus $FB: