The New Way To Invest In Emerging Markets

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Josh here – my friend Perth Tolle has been hustling and grinding harder than almost anyone I know on The Street these past few years – first, with the launch of her proprietary Life + Liberty Indexes and now with the first ETF based on her ideas.

Perth believes, as I do, that countries with a strong rule of law and respect for both civil and human rights will make for better long term investments than countries that are lacking in these areas. The long term performance of the US, UK and Australian stock markets prove this. Where there is fairness and happiness, there is money to be made. Where there is repression and corruption, there is money to be lost. Perth’s ETF is an index fund holding emerging markets stocks but it weights the portfolio based on her quantitative ranking of each EM country, rather than based on the companies’ market capitalization, as most index funds are currently invested.

Before taking any investment action or trading any fund, everyone should read the prospectus and understand the potential risks. You can find the relevant disclosures and details here: https://etfsite.alphaarchitect.com/frdm/

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