Will Tomorrow's Business Stars Come from Agriculture?

Here we are in the waning days of the last generation of technology stars (Gates, Jobs et al) without much wattage coming from the industry’s brightest bulbs (Zuckerberg and his hooded sweatshirt are more Nickelodeon Kid’s Choice Awards than they are Oscars). As for the stars of the banking world, let’s just say the concept of “financial innovation” may remain tainted for some time to come.

So where will the next wave of business innovators hail from?  Could it be the Agriculture sector?  For the sake of the entire global population, let’s hope so!

Here’s my friend Kenneth Scigulinsky writing in Fortune Magazine today on this possibility:

Not surprisingly, food and agriculture might be two areas the next batch of business celebrities comes from. Providing sustainable and plentiful food to feed the growing and upwardly mobile populations of emerging markets is a huge task. But who exactly is capable of providing great ideas and transformative breakthroughs in these areas is still up for grabs. There have been a few early pioneers who might fit the bill. Ex-hedge funders have decamped to work vast farms and some bankers relocated to upstate New York, taking their knowledge to the dairy farm. One might argue that they have left for a simpler life. But they could also represent a first wave of tinkers like Hewlett and Packard working their dreams in a Palo Alto garage.

Ken makes some solid points, click over to read the rest.


Business’ next generation of ‘cover boys’ (Fortune)


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