Apple's Four Key Investments in 2001

Joe Wilcox has a terrific piece up at betanews.  He traces back the monumental success of Apple ($AAPL) back to four key investments made ten years ago…

The four investments all turn 10 this year, and there surely will be anniversary stories from Mac enthusiast blogs and news sites, perhaps even from more mainstream media. But I expect few, if any, will capture the significance of the 2001 four:

1. In January, Apple unveiled the iTunes music player.

2. In March, Apple launched troubled Mac OS X 10.0 and relaunched as 10.1 in September.

3. In May, the company opened Apple Store, in two locations — California and Virginia.

4. In October, the first iPod debuted.

I totally agree.  The story is a fascinating look at how these four ideas jump-started one of the greatest growth stories in corporate history.


Apple’s modern success story began with four investments made 10 years ago (betanews)

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