Good News, Bulls: Middle Class Still Hates Stocks

That was such a Clusterstocky headline, I know…anyway.

Ever hear of the Mass Affluent Investor Report?  Me neither.  Supposedly, this is a look at “folks with a net worth between $100,000 to $1 million––excluding primary residence”.

OK.  The results of this study’s 2010 iteration will be music to the ears of the bulls…

The “Mass Affluent Investor 2010” report, based on a survey of the financial decision-makers in 1,511 households, found 40% of mass affluent investors are likely to invest in cash in the upcoming year versus 23% likely to buy stocks or 17% to buy fixed-income vehicles. Twelve percent said they’re likely to make international investments and 6% are likely to invest in real estate.

Barring any unseen cataclysmic events, these so-called mass affluent investors are the people who could be taking you out of your stocks at higher prices.

Personally, I pay close attention to what people do, not what they say, and I don’t believe for a minute that 77% of the middle class is unlikely to buy stock in the next year.  But hey, survey says.


Mass Affluent Eyes Mattress as Best Investment Choice (FA)

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