My new monthly column at Investment News is going to be a master class in financial blogging for advisors and wealth managers. It’s not a “what to say” thing, it’s more about how to say it. After all, no one should tell you what to say – you ought to be saying what you actually believe. And if we’re not on the same page with that, I definitely can’t help you.
I’ve grown tired of reading the social media advice of reporters and consultants and I know firsthand that much of what they are telling my colleagues in the industry is not going to help them – or their readers. Hopefully, I can influence the discussion in a positive direction.
My first entry for the series is now live, it’s called The “Why” and “How” of Blogging…
You will find no shortage of consultants or colleagues with strong opinions on the right way to blog and use social media. But no one can tell you why you should be pursuing a web strategy.
You have to figure out the “why” for yourself, but the good news is that once you do, the “how” will be easier to determine.
So here’s the deal: Although I can’t tell you why you should be a social adviser, I can tell you why I have become one, and perhaps this will help you determine your own answer.