Don't Do It Google!

Google's Corporate Campus / image from Blue Oak Energy

Google's Corporate Campus / image from Blue Oak Energy

I’ve yet to see a successful Internet Roll-Up strategy executed and in my opinion, even a company as brutally successful as Google probably couldn’t pull it off.

Watching Barry Diller collect assets like Expedia, Hotels.com and AskJeeves only to start spinning them off in frustration was a cautionary tale for old media execs.  Having witnessed Microsoft‘s absurd valuation for their Facebook investment, Ebay’s Skype debacle and even Google’s “extra-billion” spent on Youtube, I’d say that the jury is in on this type of m&a activity on the interwebs.

Giga Om tackles a set of potential future deals Google is in a position to make and offers up plenty of good reasons why they shouldn’t.

The four investments that Kevin Kelleher believes Google should avoid are:

  • Hulu
  • Ebay
  • Twitter
  • Facebook

For an explanation on why each of these potential deals would be a blunder, check out Kelleher’s breakdown of the pros and cons:

4 Places Google Could Put Its Money (Giga Om)

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