OMG: Dow Jones Index Business For Sale!

Since 1884, the Dow Jones Industrial Average (and to a lesser extent, the DJ Transportation Average) has been the most widely-followed and broadly-used measure of US blue chip stock performance in the world.

And Rupert Murdoch, who acquired the Dow Jones Company to get the Wall Street Journal, is putting it up for sale via Goldman Sachs (surprise!).  As part of the sale, it is likely that the Dow Jones Industrial Average will be renamed.

Try getting used to that!

Anyway, here are some possible new names as a result of who the most well-positioned buyers in this economy might be:

  • The Goldman Sachs Jewish Conspiracy Average
  • The Cash4Gold Non-Precious Assets Average
  • The CNBC Eternal Optimist Average
  • The Berkshire Hathaway White Knight Average
  • The Alex Rodriguez Batting Average
  • The Green Mountain Coffee Average
  • The China Investment Company Lucky Best US Stocks Average
  • The Facebook Friendship Average
  • The Flash Traders’ Plaything Average

I’m just spitballin’ here.  I’ll probably always call it The Dow no matter which Russian Oligarch or Google VP ends up buying it.