NYT: CNBC is on a War Footing

Is This CNBC's Big Moment?

Is This CNBC's Big Moment?

Fairly objective article in the New York Times describing how CNBC can actually make hay while the sun is not shining:

“this is CNBC’s equivalent of a war. Just as the first cable news channel, CNN, rose to prominence during the gulf war in 1991, and another one, the Fox News Channel, became a ratings leader in the period before the Iraq war in 2002 and 2003, CNBC is on a war footing. Last Monday, when the Dow Jones industrial average and the Standard & Poor’s 500-stock index reached 12-year lows, the network produced a special report from 8 to 11 p.m.”

All the recent stuff is covered in the article, from the fact that the reporters have all become pundits to the Santelli/ John Stewart episode to the Cramer vs. Obama skirmish:

“CNBC came up at Mr. Gibbs’s briefing again last week after Mr. Cramer accused Mr. Obama of causing ‘the greatest wealth destruction I have seen by a president.’ Mr. Gibbs said that ‘if you turn on a certain program, it’s geared to a very small audience, no offense to my good friends or friend at CNBC.'”

Worth a read, check it out here:  CNBC Thrives (NYT)